4-7 PM | Human
A Collective Apéro: Hosted by Seedtag & HUMAN

The week begins here. Join Seedtag and HUMAN for a welcome happy hour at The Haven—the oasis for humanity. Whether you're meeting new faces or reuniting with familiar ones, this happy hour is a chance to come together, share a drink, and set the tone for the days ahead.

9:15-10:45 AM | Podcast | The Drum
AdTech Heroes x The Pub Way: Winning Audiences in a New Era of Engagement

In this special crossover episode, we will explore how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent—prioritizing passions over profiles and meaning over assumptions. Hosted by Tina Iannacchino and Marko Johns.

10 AM | Roundtable | AA
Trusted Advertising: Building a Blueprint for Better

As public expectations of advertising evolve, so too must the industry's approach to trust, transparency and effectiveness. This exclusive roundtable will bring together senior leaders from the UK and across the globe to explore what trusted advertising looks like in 2025 and beyond.

12 PM | Roundtable | PMW x IAA 
Brand Safety ≠ Silence: Bridging brand values & media integrity in today's digital ecosystem.  

As platforms ease content moderation, brand safety is becoming increasingly important. Brands face higher chances of appearing next to misleading or sensitive content, which can impact reputation and audience trust.

12-3 PM | Client Activation | WeTransfer Advertising
Exclusive Island Lunch on Île Sainte-Marguerite

Get away from the hustle and bustle of Cannes to enjoy an afternoon of sunshine on Île Sainte-Marguerite with a select group of Industry Leaders.

9 AM | Panel | Sigma Software x AWS x Ipsos
AI in Action - From Creativity to Operational Efficiency (ft. Mike Villalobos)

Start your day with an energizing morning of inspiration, innovation, and an awesome company. We’re serving up more than just breakfast — think bold conversations on how AI is reshaping the creative and operational sides of advertising. 

10:15 AM | Podcast | Sphere Digital
The Cannes Captures (ft. Marko Johns) 

3PM-7PM 
Cannes Truth Be Told (ft. Tina Iannacchino)

Join leaders from Seedtag, Freestar, Rise, and many more for a gathering around the monetization of journalism from Unplugged Collective and Beeler.Tech during Cannes.

Following the conversation, attendees are invited to an exclusive cocktail reception and private dinner experience curated by a renowned professional chef. This evening is primarily invite-only, though a limited number of requests will be considered.

5:30-9 PM | Panel & Cocktail Reception | Chez Vayner
Rosé Reception & Sunset Soirée (ft. Mike Villalobos)

Join VaynerX and our friends at Seedtag for a vibrant happy hour and panel session! Artificial Intelligence is rewriting the rules of media. As we venture into this digital jungle of unprecedented output, a new frontier of challenges and opportunities emerges. In a conversation led by Digiday’s Editor-in-Chief Jim Cooper, executives from Seedtag, and VaynerMedia cut through the hype and uncover a clear-eyed look at how AI is fundamentally reshaping the media landscape. Expect real-talk, real use cases, and a forward-looking take on what’s next. 

10 AM-4 PM
Boat Trip to St. Tropez & Brunch at Bagatelle (ft. Seedtag US Team)