---
title: Seedtag at Cannes '25
description: Discover the New Era of Contextual Advertising with Seedtag at Cannes Lions 2025.
image: https://info.seedtag.com/hubfs/Thumbnail_CANNES25_Pink.png
---

[![Seedtag](https://info.seedtag.com/hubfs/raw_assets/public/Seedtag_Javiera/images/logo-seedtag-white-3f6fda3d1934226c834cb16430406eea.svg "Seedtag")](https://www.seedtag.com/)

[![Seedtag](https://info.seedtag.com/hubfs/raw_assets/public/Seedtag_Javiera/images/seedtag-icon-white-b7d7af62f78c57afa005fe8e75b3c66d.svg "Seedtag")](https://www.seedtag.com/)

# Where Context Becomes Intelligence

## This event has passed | See you in 2026

[Learn More](https://live.seedtag.com/event/cannes-lions/summary)

![CannesLogo_Separador](https://info.seedtag.com/hs-fs/hubfs/CannesLogo_Separador.png?width=1000&height=64&name=CannesLogo_Separador.png "CannesLogo_Separador")

## Bringing you the New Era of Contextual Advertising 

![Cannes_Icons-04](https://info.seedtag.com/hs-fs/hubfs/Cannes_Icons-04.png?width=150&height=150&name=Cannes_Icons-04.png "Cannes_Icons-04")

## Contextual TV

Our solution addresses advertisers’ challenges in the Connected TV landscape by seamlessly bridging the gap between the open web and advanced TV delivering high-performing, privacy-compliant advertising campaigns across screens. .

[Discover here](https://info.seedtag.com/contextual-tv?hsLang=en)

![Cannes_Icons-05](https://info.seedtag.com/hs-fs/hubfs/Cannes_Icons-05.png?width=150&height=150&name=Cannes_Icons-05.png "Cannes_Icons-05")

## AI Intention Models

Seedtag's intent-based marketing solution that connects attention with intention by targeting users based on real-time content signals. Powered by Liz, it helps brands reach users at the right stage of the buying journey to drive stronger outcomes across the funnel.

[Discover here](https://press.seedtag.com/seedtag-launches-ai-intention-models-to-unlock-real-time-user-intent?hsLang=en)

![Cannes_Icons-06](https://info.seedtag.com/hs-fs/hubfs/Cannes_Icons-06.png?width=150&height=150&name=Cannes_Icons-06.png "Cannes_Icons-06")

## Contextual Insights

A strategic intelligence layer, helping brands plan, activate, and optimize campaigns based on real-time audience behavior and content relevance. From seasonal events to key industries like automotive, our insights turn data into decisions that drive real business impact.

[Discover here](https://hubs.li/Q03m9TFb0)

# Discover everything we were up to at Cannes Lions 2025 

# Press and Media 

[![seedtag-at-cannes-lions-2025-digiday-2](https://info.seedtag.com/hs-fs/hubfs/seedtag-at-cannes-lions-2025-digiday-2.png?width=400&height=400&name=seedtag-at-cannes-lions-2025-digiday-2.png "seedtag-at-cannes-lions-2025-digiday-2")](https://digiday.com/sponsored/how-ai-backed-neuro-contextual-technology-is-improving-ad-targeting/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss)

Digiday  
[**How AI-backed neuro-contextual technology is improving ad targeting**](https://digiday.com/sponsored/how-ai-backed-neuro-contextual-technology-is-improving-ad-targeting/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss)

[![seedtag-at-cannes-lions-2025-the-drum-2](https://info.seedtag.com/hs-fs/hubfs/seedtag-at-cannes-lions-2025-the-drum-2.png?width=400&height=400&name=seedtag-at-cannes-lions-2025-the-drum-2.png "seedtag-at-cannes-lions-2025-the-drum-2")](https://www.thedrum.com/news/2025/06/19/cannes-you-feel-it-neu-roads-ahead-adland-contextual-s-next-chapter)

The Drum  
[**Cannes you feel it? Neu-roads ahead for adland in contextual’s next chapter**](https://www.thedrum.com/news/2025/06/19/cannes-you-feel-it-neu-roads-ahead-adland-contextual-s-next-chapter)

[![seedtag-at-cannes-lions-2025-blog-2](https://info.seedtag.com/hs-fs/hubfs/seedtag-at-cannes-lions-2025-blog-2.png?width=400&height=400&name=seedtag-at-cannes-lions-2025-blog-2.png "seedtag-at-cannes-lions-2025-blog-2")](https://blog.seedtag.com/cannes-lions-2025-neuro-contextual-intelligence-takes-global-stage?hsLang=en)

Seedtag Blog  
**[Cannes Lions 2025: Neuro-Contextual Intelligence Takes Global Stage](https://blog.seedtag.com/cannes-lions-2025-neuro-contextual-intelligence-takes-global-stage?hsLang=en)**

[![seedtag-at-cannes-lions-2025-pmw](https://info.seedtag.com/hs-fs/hubfs/seedtag-at-cannes-lions-2025-pmw.png?width=400&height=400&name=seedtag-at-cannes-lions-2025-pmw.png "seedtag-at-cannes-lions-2025-pmw")](https://blog.seedtag.com/cannes-lions-2025-neuro-contextual-intelligence-takes-global-stage?hsLang=en)

PMW  
**[Brand safety doesn’t equal silence](https://www.performancemarketingworld.com/article/1922388/brand-safety-doesnt-equal-silence)**

# Agenda

### **Monday, June 16th**

**4-7 PM | [Human](https://acollectiveaperohuman.splashthat.com/?preview)  
A Collective Apéro: Hosted by Seedtag & HUMAN**

### **Tuesday, June 17th**

9:15-10:45 AM PM | Podcast | [The Drum](https://www.thedrum.com/)  
**AdTech Heroes x The Pub Way: Winning Audiences in a New Era of Engagement (Launching soon)**

In this special crossover episode, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent—prioritizing passions over profiles and meaning over assumptions. Hosted by Tina Iannacchino and Marko Johns.

10 AM | Roundtable | [AA](https://adassoc.org.uk/)  
**Trusted Advertising: Building a Blueprint for Better**

12 PM | Roundtable | [PMW](https://www.performancemarketingworld.com/) x [IAA](https://www.iaaglobal.org/)  
**Brand Safety ≠ Silence: Bridging brand values & media integrity in today's digital ecosystem **

12-3 PM | Client Activation | WeTransfer Advertising  
**Exclusive Island Lunch on Île Sainte-Marguerite**

### **Wednesday, June 18th**

9 AM | Panel | [Sigma Software x AWS x Ipsos](https://events.sigmasoftware.solutions/lerooftopbreakfastcanneslion)  
**AI in Action - From Creativity to Operational Efficiency (ft. Mike Villalobos)**

10:15 AM | Podcast | [Sphere Digital](https://www.spheredigitalrecruitment.com/)  
The Cannes Captures (ft. Marko Johns) 

3-7 PM   
**Cannes Truth Be Told (ft. Tina Iannacchino)**

**5:30-9 PM | Panel & Cocktail Reception | [Chez Vayner](https://events.vaynerx.com/rosereceptionwednesday)  
Rosé Reception & Sunset Soirée (ft. Mike Villalobos)**

### **Thursday, June 19th**

10 AM-4 PM  
**Boat Trip to St. Tropez & Brunch at Bagatelle (ft. Seedtag US Team)**

![seedtag-at-cannes-lions-2025-agenda-5](https://info.seedtag.com/hs-fs/hubfs/seedtag-at-cannes-lions-2025-agenda-5.png?width=1080&height=1080&name=seedtag-at-cannes-lions-2025-agenda-5.png "seedtag-at-cannes-lions-2025-agenda-5")

![seedtag-at-cannes-lions-2025-agenda-4](https://info.seedtag.com/hubfs/seedtag-at-cannes-lions-2025-agenda-4.png "seedtag-at-cannes-lions-2025-agenda-4")

![seedtag-at-cannes-lions-2025-agenda-6](https://info.seedtag.com/hubfs/seedtag-at-cannes-lions-2025-agenda-6.png "seedtag-at-cannes-lions-2025-agenda-6")

![seedtag-at-cannes-lions-2025-agenda-7](https://info.seedtag.com/hs-fs/hubfs/seedtag-at-cannes-lions-2025-agenda-7.png?width=500&height=281&name=seedtag-at-cannes-lions-2025-agenda-7.png "seedtag-at-cannes-lions-2025-agenda-7")

![seedtag-at-cannes-lions-2025-agenda-8](https://info.seedtag.com/hubfs/seedtag-at-cannes-lions-2025-agenda-8.png "seedtag-at-cannes-lions-2025-agenda-8")

![seedtag-at-cannes-lions-2025-agenda-9](https://info.seedtag.com/hubfs/seedtag-at-cannes-lions-2025-agenda-9.png "seedtag-at-cannes-lions-2025-agenda-9")

![seedtag-at-cannes-lions-2025-agenda-2](https://info.seedtag.com/hubfs/seedtag-at-cannes-lions-2025-agenda-2.png "seedtag-at-cannes-lions-2025-agenda-2")

![seedtag-at-cannes-lions-2025-agenda-3](https://info.seedtag.com/hs-fs/hubfs/seedtag-at-cannes-lions-2025-agenda-3.png?width=1080&height=1080&name=seedtag-at-cannes-lions-2025-agenda-3.png "seedtag-at-cannes-lions-2025-agenda-3")

![seedtag-at-cannes-lions-2025-agenda-10](https://info.seedtag.com/hubfs/seedtag-at-cannes-lions-2025-agenda-10.png "seedtag-at-cannes-lions-2025-agenda-10")

## Discover everything we were up to at Cannes Lions 2025

### **Monday, June 16th**

4-7 PM | [Human](https://acollectiveaperohuman.splashthat.com/?preview)  
**A Collective Apéro: Hosted by Seedtag & HUMAN**

### **Tuesday, June 17th**

9:15-10:45 AM | Podcast | [The Drum](https://www.thedrum.com/)  
**AdTech Heroes x The Pub Way: Winning Audiences in a New Era of Engagement**

In this special crossover episode, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent—prioritizing passions over profiles and meaning over assumptions. Hosted by Tina Iannacchino and Marko Johns.

10 AM | Roundtable | [AA](https://adassoc.org.uk/)  
**Trusted Advertising: Building a Blueprint for Better**

12 PM | Roundtable | [PMW](https://www.performancemarketingworld.com/) x [IAA](https://www.iaaglobal.org/)   
**Brand Safety ≠ Silence: Bridging brand values & media integrity in today's digital ecosystem **

12-3 PM | Client Activation | [WeTransfer Advertising](https://wetransfer.com/explore/advertising)  
**Exclusive Island Lunch on Île Sainte-Marguerite**

### **Wednesday, June 18th**

9 AM | Panel | [Sigma Software x AWS x Ipsos](https://events.sigmasoftware.solutions/lerooftopbreakfastcanneslion)  
**AI in Action - From Creativity to Operational Efficiency (ft. Mike Villalobos)**

10:15 AM | Podcast | [Sphere Digital](https://www.spheredigitalrecruitment.com/)  
**The Cannes Captures (ft. Marko Johns) **

3-7 PM   
**Cannes Truth Be Told (ft. Tina Iannacchino)**

5:30-9 PM | Panel & Cocktail Reception | [Chez Vayner](https://events.vaynerx.com/rosereceptionwednesday)  
**Rosé Reception & Sunset Soirée (ft. Mike Villalobos)**

### **Thursday, June 19th**

10 AM-4 PM  
**Boat Trip to St. Tropez & Brunch at Bagatelle (ft. Seedtag US Team)**

## #TeamSeedtag at Cannes

![jorge-poyatos-headshot-edit-2](https://info.seedtag.com/hs-fs/hubfs/jorge-poyatos-headshot-edit-2.png?width=250&height=250&name=jorge-poyatos-headshot-edit-2.png "jorge-poyatos-headshot-edit-2")

**Jorge Poyatos**

Co-CEO & Co-Founder

![Brian Danzis_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Brian%20Danzis_headshot_edit.png?width=250&height=250&name=Brian%20Danzis_headshot_edit.png "Brian Danzis_headshot_edit")

**Brian Danzis**

Global Chief Revenue Officer

![Lora Feinman_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Lora%20Feinman_headshot_edit.png?width=250&height=250&name=Lora%20Feinman_headshot_edit.png "Lora Feinman_headshot_edit")

**Lora Feinman**

SVP Head of US Sales

![Mike_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Mike_headshot_edit.png?width=250&height=250&name=Mike_headshot_edit.png "Mike_headshot_edit")

**Mike Villalobos**

SVP Strategy & Success

![Dave Otis_headshot_edit-1](https://info.seedtag.com/hs-fs/hubfs/Dave%20Otis_headshot_edit-1.png?width=250&height=250&name=Dave%20Otis_headshot_edit-1.png "Dave Otis_headshot_edit-1")

**Dave Otis**

SVP Of Independent US Agencies

![Tina Iannacchino_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Tina%20Iannacchino_headshot_edit.png?width=250&height=250&name=Tina%20Iannacchino_headshot_edit.png "Tina Iannacchino_headshot_edit")

**Tina Iannacchino**

VP Publisher Partnerships, NA

![Ashley Hall_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Ashley%20Hall_headshot_edit.png?width=250&height=250&name=Ashley%20Hall_headshot_edit.png "Ashley Hall_headshot_edit")

**Ashley Hall**

VP Strategic Partnerships

![Jon Wallett_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Jon%20Wallett_headshot_edit.png?width=250&height=250&name=Jon%20Wallett_headshot_edit.png "Jon Wallett_headshot_edit")

**Jonathan Wallett**

VP East Coast Sales

![Daniel Freixo-headshot-edit](https://info.seedtag.com/hs-fs/hubfs/Daniel%20Freixo-headshot-edit.png?width=250&height=250&name=Daniel%20Freixo-headshot-edit.png "Daniel Freixo-headshot-edit")

**Daniel Freixo**

SVP International

![alvaro-sola-headshpt-edit](https://info.seedtag.com/hs-fs/hubfs/alvaro-sola-headshpt-edit.png?width=250&height=250&name=alvaro-sola-headshpt-edit.png "alvaro-sola-headshpt-edit")

**Álvaro Sola**

Europe SVP

![Celso Garcia Seedtag at Cannes 2025](https://info.seedtag.com/hs-fs/hubfs/Celso%20Garcia_headshot_Edit.png?width=250&height=250&name=Celso%20Garcia_headshot_Edit.png "Celso Garcia Seedtag at Cannes 2025")

**Celso García**

Head of Corporate Development

![Anil Lamba_Headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Anil%20Lamba_Headshot_edit.png?width=250&height=250&name=Anil%20Lamba_Headshot_edit.png "Anil Lamba_Headshot_edit")

**Anil Lamba**

VP Brand Partnerships

![Charlotte Diemer_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Charlotte%20Diemer_headshot_edit.png?width=250&height=250&name=Charlotte%20Diemer_headshot_edit.png "Charlotte Diemer_headshot_edit")

**Charlotte Diemer**

VP of Research & Measurement

![Marko Johns_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Marko%20Johns_headshot_edit.png?width=250&height=250&name=Marko%20Johns_headshot_edit.png "Marko Johns_headshot_edit")

**Marko Johns**

UK Country Manager & Head Of Agency, International

![James White_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/James%20White_headshot_edit.png?width=250&height=250&name=James%20White_headshot_edit.png "James White_headshot_edit")

**James White**

Commercial Director

![Dan Ward_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Dan%20Ward_headshot_edit.png?width=250&height=250&name=Dan%20Ward_headshot_edit.png "Dan Ward_headshot_edit")

**Dan Ward**

Deputy UK Country Manager

![Sarah Pettit_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Sarah%20Pettit_headshot_edit.png?width=250&height=250&name=Sarah%20Pettit_headshot_edit.png "Sarah Pettit_headshot_edit")

**Sarah Pettitt**

Senior Group Sales Director

![Paola de Lucca_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Paola%20de%20Lucca_headshot_edit.png?width=250&height=250&name=Paola%20de%20Lucca_headshot_edit.png "Paola de Lucca_headshot_edit")

**Paola de Lucca**

Country General Manager Brazil

![Habenn Bereket_Headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Habenn%20Bereket_Headshot_edit.png?width=250&height=250&name=Habenn%20Bereket_Headshot_edit.png "Habenn Bereket_Headshot_edit")

**Habenn Bereket**

Country Manager France

![Jordi Capdevila_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Jordi%20Capdevila_headshot_edit.png?width=250&height=250&name=Jordi%20Capdevila_headshot_edit.png "Jordi Capdevila_headshot_edit")

**Jordi Capdevila**

VP of Marketing

![Jocelyn Lo_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Jocelyn%20Lo_headshot_edit.png?width=250&height=250&name=Jocelyn%20Lo_headshot_edit.png "Jocelyn Lo_headshot_edit")

**Jocelyn Lo**

VP of Global Brand & Communications

![jake cameron-headshot-edit](https://info.seedtag.com/hs-fs/hubfs/jake%20cameron-headshot-edit.png?width=250&height=250&name=jake%20cameron-headshot-edit.png "jake cameron-headshot-edit")

Jake Cameron

NA Marketing Director

![Lewis Girvin_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Lewis%20Girvin_headshot_edit.png?width=250&height=250&name=Lewis%20Girvin_headshot_edit.png "Lewis Girvin_headshot_edit")

**Lewis Girvin**

Northern Europe Marketing Manager

![Andres Auchterlonie_headshot_edit](https://info.seedtag.com/hs-fs/hubfs/Andres%20Auchterlonie_headshot_edit.png?width=250&height=250&name=Andres%20Auchterlonie_headshot_edit.png "Andres Auchterlonie_headshot_edit")

**Andrés Auchterlonie**

Digital Marketing Director

## Let's keep the conversation going

Whether you want to explore collaboration, dive deeper into neuro-contextual advertising, or start planning for Cannes Lions 2026, we’re here for it.

[Get in touch](mailto:lewisgirvin@seedtag.com)

## We are proud to be partnering with:

- ![advertising-association](https://info.seedtag.com/hs-fs/hubfs/aa-logo-1.png?width=454&height=337&name=aa-logo-1.png)
- ![international advertising association](https://info.seedtag.com/hs-fs/hubfs/fgdfg.png?width=454&height=337&name=fgdfg.png)
- ![thedrum-logo-1](https://info.seedtag.com/hs-fs/hubfs/thedrum-logo-1.png?width=454&height=337&name=thedrum-logo-1.png)
- ![pmw-logo-1](https://info.seedtag.com/hs-fs/hubfs/pmw-logo-1.png?width=454&height=337&name=pmw-logo-1.png)
- ![digiday-logo-1](https://info.seedtag.com/hs-fs/hubfs/digiday-logo-1.png?width=454&height=337&name=digiday-logo-1.png)
- ![tvrev-logo-1](https://info.seedtag.com/hs-fs/hubfs/tvrev-logo-1.png?width=454&height=337&name=tvrev-logo-1.png)
- ![wetransferadvertising-logo-1](https://info.seedtag.com/hs-fs/hubfs/wetransferadvertising-logo-1.png?width=454&height=337&name=wetransferadvertising-logo-1.png)

---

![Seedtag Logo Lockup - Coral & White (RGB)](https://info.seedtag.com/hs-fs/hubfs/Seedtag%20Logo%20Lockup%20-%20Coral%20%26%20White%20(RGB).png?width=600&height=106&name=Seedtag%20Logo%20Lockup%20-%20Coral%20%26%20White%20(RGB).png "Seedtag Logo Lockup - Coral & White (RGB)")

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