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Uncover the behaviours shaping the UK Auto Market:
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Loyalty running low: Just 2 in 10 buyers stay loyal to a brand — today, value, efficiency, and timing drive decisions.
- Green is mainstream: With 60% concerned about CO₂ emissions, electric and hybrid messaging resonates more strongly than ever.
- Five audiences, five journeys: From first-time buyers to luxury seekers and technophiles, every path is shaped by lifestyle, values, and intent.
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Intent outweighs identity: Reading reviews, comparing prices, and exploring features reveal purchase readiness far better than age or income ever could.
Our study analysed + 10,325 digital touchpoints across the UK automotive landscape — mapping real conversations, intent signals, and emerging trends.
Powered by Liz, our proprietary contextual AI, this report reveals:
- Peaks of interest in EVs, SUVs, and hybrids at key points throughout the year
- Audience-level insights that go beyond demographics to uncover true motivations and timing
- Creative strategies proven to boost CTR by 75% and brand recall by 55%
Navigating the UK Automotive Industry
Ft. Marko Johns (UK Managing Director & Head of Agency, International at Seedtag)
Ep. 1: Driving Growth Through Automotive Marketing
Ep. 2: Driving with Intent: Meet the UK’s New Car Buyers
Stay tuned for more key insights
Our contextual intelligence Liz scans 100 million articles daily, identifying the trends and areas of interest that empower our customers to launch relevant campaigns that connect with their audience passions through:
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