Contact us to learn more about our Contextual Insights
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Uncover the key behaviours shaping the industry:

  • Loyalty is losing ground: With only 2 in 10 buyers staying loyal to a brand, price, efficiency & timing now have a bigger impact on decision-making.

  • Sustainability shifts behaviour: Fuel efficiency & EV messaging resonate more than ever, with 60% of British consumers caring about CO₂ emissions.

  • One journey, many triggers: From first-time buyers to technophiles, each segment follows a unique path, defined by values, needs & lifestyle, not just price.

  • Intent outperforms identity: Behaviour like reading reviews and comparing features reveals more about readiness to buy than age, income, or past purchases.

Explore what over +10,325 digital touchpoints reveal about your next car buyers.

Powered by our proprietary contextual AI, Liz, our report combines forecasted reach, browser usage, topic tracking and brand interest to provide a complete picture of the UK's automotive landscape.

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Stay tuned for more key insights

Our contextual intelligence Liz scans 60 million articles daily, identifying the trends and areas of interest that empower our customers to launch relevant campaigns that connect with their audience passions through:

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Exclusive placements
across +10,000
premium publishers

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Dynamic Placement Optimization 

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“Best Contextual
Targeting Offering”
Digiday Media Awards