Making advertising feel human again
Discover how neuroscience and AI are redefining how brands connect with people when they are most open to engage.
Seedtag partnered with Professor Moran Cerf, a leading neuroscientist at Columbia University, to study how people’s brains respond to advertising in real time.
Using electroencephalography (EEG) to measure brain activity, the research compared Neuro-Contextual, standard IAB contextual, and non-contextual ads across desktop and mobile.
The results showed that Neuro-Contextual placements generated 3.5× higher neural engagement than non-contextual ads by tapping into the brain’s natural design and aligning with the interest, intent, and emotional tone of the environment.
