Reaching Key Audiences

 

The Traditional Family Person

This audience embodies the spirit of Ramadan through prayer, charity, and being together as a family.

Key territory: Information on Ramadan topic.

Keywords to reach the broadest content: “Iftar”, “prayer”, “mosque”, “shawwal”, “Al Haj”.

Keywords to reach high-interest content: "Happy Eid", "Eid prayers", "Islamic holy month", "Islamic calendar". 

The Entertainment Consumer

This audience seeks entertainment content and consumes digital content in general.

Key territory: Information on Ramadan topic.

Keywords to reach the broadest content:  “Iftar”, “prayer”, “mosque”, “shawwal”, “alhaji”.

Other: Gossip content discusses what are celebrities doing during Ramadan and outside their professional lives. It is very trendy, generating interest from users that look up. to public figures to use as reference points. 

The Foodie

This audience is interested in food-related content, as they search the Internet for all kinds of culinary inspiration.

Key territory: Food and drinks contextual categories during Ramadan.

Keywords to reach the broadest content:  "Bourek", "tajine", "couscous", "recipe", "prepare".

Other: Although 90% of the content for food and drinks during Ramadan is related to recepies, the 10% left focuses on delivery. Nutrition content is also relevant, explaining how intermittent fasting affects the body.

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