See what truly drives travel decisions in H1-2026
Turn real traveler behavior and seasonal intent signals into smarter, higher-performing campaigns.
Seedtag analyzed more than 10,325 travel articles to reveal the moments when travelers are most likely to act.
The data shows clear intent triggers: early planning spikes in Q1, real-time mobility updates guide daily decisions, cultural events boost demand, and sun destinations like Spain, France, and Italy consistently dominate interest.
These insights help advertisers reach travelers at the perfect moment with messaging that aligns with their interests and intentions and moves them closer to booking.
Proof Points:
🌍 44.8% of international interest is driven by saving money
📅 Experiences lead motivation in Q2
🐰 Easter is the top travel holiday.
